Head of Marketing
Key Responsibilities:
Marketing Strategy & Brand Management:
- Develop and execute comprehensive marketing strategies aligned with business objectives.
- Create compelling storytelling, copywriting, and content alignment to strengthen brand identity.
- Maintain and enhance the company’s brand identity across all marketing channels.
Campaign & Content Management:
- Oversee multi-channel marketing campaigns across digital, social media, email, website, paid ads, print, events, and public relations.
- Develop and manage project marketing materials in both print and digital formats to align with target audiences and business goals.
- Conceive and produce innovative solutions for business development materials and informational graphics to support complex ideas and concepts.
Creative Direction & Design:
- Set the vision for branding, campaigns, and marketing materials for the company and its projects.
- Design and produce marketing content that enhances property brand awareness and sales activity.
- Develop indoor/outdoor graphics and ensure consistency across all media platforms.
- Ensure high-quality workflow management and quality control for all creative outputs.
Public Relations & Social Media Management:
- Lead public relations efforts, including media outreach, promotions, and press releases.
- Plan, execute, and monitor social media campaigns to ensure high engagement and performance.
- Collaborate with sales teams to drive lead generation and increase outreach.
Vendor & Budget Management:
- Coordinate with third-party vendors to ensure marketing deliverables are completed on time and within budget.
- Source and negotiate with vendors for marketing services, including advertising, printing, and design.
- Develop and manage marketing budgets effectively.
Performance Analysis & Reporting:
- Analyse the performance of marketing campaigns and provide insights and recommendations for continuous improvement.
Requirements:
- Fluent in Russian (preferred) and English (written and verbal communication skills are essential).
- Bachelor’s degree in marketing, Communications, Business, Graphic Design, Fine Arts, or a related field.
- Minimum 3-5 years of experience in the UAE real estate market or agency environment.
- Strong understanding of digital marketing, social media, and offline marketing strategies.
- Expertise in Adobe Creative Suite (Illustrator, Photoshop, Motion Graphics, etc.) and other relevant design software.
- Strong project management skills with the ability to handle multiple projects simultaneously.
- Excellent interpersonal skills, creativity, and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Positive attitude with a strategic, innovative, and problem-solving mindset